50 years ago, automotive legend Carroll Shelby achieved a victory that would change the course of international racing forever: the 1965 FIA International Championship of GT Manufacturers.

In doing so, Shelby would not only restore American racing prestige, but bring his greatest creation to world attention: the iconic Cobra.

As the driving force behind our collection, Baume & Mercier is proud to celebrate all facets of Carroll Shelby’s achievements, including his vision and entrepreneurship.

 

Founded as a family business in 1830, Baume & Mercier’s reputation for exceptional design, lasting performance and cutting-edge innovation is a mirror to Shelby’s own ethos.

 

The brand has also been recognized with ten Grand Prix watchmaking awards, and seven gold medals at international exhibitions. This includes the famous Kew Observatory precision record of 1892, awarded to a Baume & Mercier watch so accurate that it was unmatched for a decade.

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A LEGEND
Before Carroll Hall Shelby achieved fame as a team manager and manufacturer, he first gained iconic status as one of the most celebrated American race drivers of the 1950s. Sixteen U.S. and international speed records fell to him in 1954. Sports Illustrated named him Driver of the Year in 1956, and again in 1957. In the 1959 season, Shelby reached the pinnacle of motor sport, racing to victory for Aston Martin at the 24 Hours of Le Mans. What Shelby couldn’t outrun was a health issue that followed him since childhood. A heart condition was taking its toll, and in February 1960 — at the age of 37 — he was diagnosed with angina pectoralis. After deciding to end his racing career at the end of the 1960 season, Shelby began thinking about what his next challenge would be, outside the cockpit. He found it in a quest to change the definition of the American sports car. For years, Shelby quietly nurtured the idea that a faster, lighter and more nimble car would not only outperform European competitors, but offer build costs low enough to make it affordable to a wider audience. With funds from a new driving school in the California desert, Shelby first imported the British AC, eventually fitting a 289 cubic inch Ford V8 together with handling improvements. Yet this was only the foundation for his ultimate aim: an all-American street and track car. Its name appeared to Shelby one night in a dream, and he roused long enough to scribble it on a bedside notepad. When he awoke the next morning, he saw the name and knew it was right. Cobra.
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HERITAGE
Baume & Mercier always strives to make an imprint on its times. The founders, brothers Louis-Victor and Célestin Baume, loyal to their motto “Accept only perfection; only manufacture watches of the highest quality,” set out a very precise definition of the watches to be produced by this firm, established in 1830 and now one of the oldest in Switzerland.
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CAPELAND SHELBY COBRA
Together with the Carroll Shelby Company, Baume & Mercier is proud to honor Carroll’s legend with limited edition Capeland timepieces that capture his most enduring triumph. Inspired by the vintage 1948 mono-push-piece chronograph in the Baume & Mercier museum, our Capeland Shelby® Cobra is distinguished by its retro accents, classic lines, chronograph and tachymeter functions, polished and satin finished case and specially crafted hands featuring the Cobra logo. It is unparalleled elegance injected with pure snake venom.
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SWISS MADE EXCELLENCE
The heart of the Capeland Shelby® Cobra collection is a chronograph powered by a Swiss-made self-winding movement. A 44mm diameter case forged from polished and satin-finished stainless steel frames a dial with chronograph counters inspired by the Cobra’s iconic dashboard, and is finished in Shelby’s Guardsman Blue racing color with Superluminova blue emission to provide a soft evening glow.
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THE FACE
Completing the face are Shelby double racing stripes as a subtle accent, and special hours and minutes hands designed in the shape the Cobra steering wheel, with the infamous Cobra logo placed atop the second hand. The strap is just as elegant, created in premium black alligator with red calfskin rubber-like lining, grey stitching and triple-folding clasp with security push-pieces.
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THE BACK
To mark this Capeland timepiece as a true original, the sapphire crystal back is engraved with the collection title, and Carroll Shelby’s personal signature.
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HONOR & QUALITY
Marrying Shelby’s reputation for exceptional performance to that of Baume & Mercier, each chronograph is assembled to our most exacting requirements. Quality and precision are of the highest standard, with automatic movement to provide effortless accuracy. It is a limited edition collection far above the expected: destined to be cherished and displayed with pride for generations. Exclusively created for those with a passion for performance and detail as uncompromising as that of Carroll Shelby himself.
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LIMITED EDITION
All watches in the Capeland Shelby® Cobra collection arrive in special packaging with an exclusive miniature of the 427 Cobra, in addition to a custom brochure and card. Owners of the18K red gold flyback chronograph will also receive a book detailing the full history of the Cobra.

Baume & Mercier enjoys international recognition and is the seventh oldest Swiss watchmaking brand. Baume & Mercier, a family saga, has been making its mark on watchmaking history since its inception. We are committed to perpetuating this heritage. Baume & Mercier always strives to make an imprint on its times. The founders, brothers Louis-Victor and Célestin Baume, loyal to their motto “Accept only perfection; only manufacture watches of the highest quality,” set out a very precise definition of the watches to be produced by this firm, established in 1830 and now one of the oldest in Switzerland. and continuing to pass down this know-how to future generations. Made in Switzerland since their foundation, Baume & Mercier watches have constantly won awards at the various international Exhibitions or competitions launched by chronometric observatories. In 1919, the firm was awarded the famous "Poinçon de Genève" or Geneva Hallmark, a token of exceptional craftsmanship and quality.

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