“When you can have it shiny, why have it simple!” is the motto that inspired Ritti Khanna to conceptualize House of Bling It Onn (B.I.O). Ritti Khanna started the brand, Bling It Onn, in 2013 with an aim to give the ordinary clutch a twist, a twang of uniqueness. Her vibrant personality has translated into the brand which creates crystallized clutches in pop colors and unusual designs. Some may even call them quirky, but for Ritti, the clutches symbolize the evolving fashion sense of women who are willing to experiment, deviate from the usual. Ritti Khanna started off as a clutch couturist with Bling It Onn and then diversified her brand to include accessories such as necklaces, earrings, rings and more recently cuff links for men. Thus, came into being the House of B.I.O About the Brand House of B.I.O products are synonymous with style, elegance, glamour and grace. The products seamlessly transition through various occasions and provide a treat to entice every style diva. All of the products from the House of B.I.O are hand crafted carefully by our skilled artisans. Stringent quality checks by the designer ensure the best quality and finishes of our delicately crafted pieces. Recognizing the love of glamour, the brand aims to add glamour in a bit of every day. You will find a bit of sparkle across all our product lines- clutches, earrings, necklaces, bracelets, rings and the more recently introduced, cuff links.