How Aloha For People Used Storytelling to Get Their Campaign Featured on Kickstarter

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“...Aloha holds within itself all one needs to know to interact rightfully in the natural world.”


– Aloha International

Since 2009 Kickstarter has helped 113,630 projects raise over 2.6 billion dollars. It is one of the world’s most popular crowdfunding platform where regular people, like you and I, can donate money to brands or products they believe in. I often find myself scrolling through Kickstarter in hopes of discovering fresh products before they become a booming success. When perusing their fashion category the other day, I came across a brand that was using the power of storytelling in their designs to raise awareness for children in need.

Founded in Hermosa Beach by Brian Poage and Emily Sansom, Aloha For People tells a story of compassion through the art of Hawaiian shirts made from hand-woven Guatemalan fabric. The brand was founded to provide vibrantly stylish pieces that helps others in need. For every shirt purchased, Aloha For People provides clean water to a child in Guatemala for two years. After discovering the brand and learning of their mission, I had to know more about the business, the clothing and why they decided to launch a Kickstarter campaign.

 

Traditional Hawaiian shirts tell stories and depict images that are significant to the people of Hawaii. 

 

In traditional Hawaiian culture, it means words like kindness, mercy, and compassion.  We hope our shirts can bring those feelings to people.

Guatemala is known the most populous country in Central America and so we knew they had the most people we could help.

 

This made the decision to help Guatemala very easy for our team.

 

For every shirt sold, we donate money to the social company Ecofiltro.  They make water filters that are used in homes and schools that can provide clean, drinkable water.

 

We wanted to help the children of the country since they are the future.

We have always discussed starting a company on their own, but after reading Blake Mycoskie’s book Start Something that Matters, we were truly inspired to make a company that provides a unique and great product, but that also exists to help people.

All of the funds will be going towards purchasing fabric, which will provide employment for fabric weavers in Guatemala, and towards making the shirts in downtown Los Angeles.

We are mostly using social media and organic methods of marketing.  Our friends and family who believe in the company are sharing our story and then their friends and family are sharing it as well.

 

We were selected as a

“Project We Love” by Kickstarter the first day we launched.

I think people get excited when a company exists to help people in need, instead of only focusing their efforts on their profit margin.

I would say that you have nothing to lose by trying a crowdfunding campaign.  You need to go into it with realistic goals and have a strong network of people around you that are willing to help if you want to be successful.

LOOKCAST is a cloud based web app that enables design brands of every size to create stunning, interactive, experiential digital shopping stories. No photoshop or coding required. Our pricing is specifically catered to independent creatives and we are continuously enhancing our product with tools to help grow brands through digital marketing and next-generation online sales.

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Men's Guatemala Earth Shirt
Every shirt sold provides a child access to clean water for 2 years
We have partnered with the organization Ecofiltro to help people in the country of Guatemala. Ecofiltro makes water filtration systems that are used to provide water to children in schools as well as educate the children and their families on the importance of clean water. Every Aloha for People shirt that is purchased provides a child access to these water filtration systems for 2 years.
Retail Price $59.00
X
Men's Guatemala Earth Shirt
Every shirt sold provides a child access to clean water for 2 years
We have partnered with the organization Ecofiltro to help people in the country of Guatemala. Ecofiltro makes water filtration systems that are used to provide water to children in schools as well as educate the children and their families on the importance of clean water. Every Aloha for People shirt that is purchased provides a child access to these water filtration systems for 2 years.
Retail Price $59.00
X
PRODUCT CATALOGUE
Men's Guatemala Earth Shirt
RETAIL $59.00
Read More >>
Every shirt sold provides a child access to clean water for 2 years
We have partnered with the organization Ecofiltro to help people in the country of Guatemala. Ecofiltro makes water filtration systems that are used to provide water to children in schools as well as educate the children and their families on the importance of clean water. Every Aloha for People shirt that is purchased provides a child access to these water filtration systems for 2 years.
X
Women's Guatemala Earth Shirt
Every shirt sold provides a child access to clean water for 2 years
We have partnered with the organization Ecofiltro to help people in the country of Guatemala. Ecofiltro makes water filtration systems that are used to provide water to children in schools as well as educate the children and their families on the importance of clean water. Every Aloha for People shirt that is purchased provides a child access to these water filtration systems for 2 years.
Retail Price $59.00
X
Women's Guatemala Earth Shirt
Every shirt sold provides a child access to clean water for 2 years
We have partnered with the organization Ecofiltro to help people in the country of Guatemala. Ecofiltro makes water filtration systems that are used to provide water to children in schools as well as educate the children and their families on the importance of clean water. Every Aloha for People shirt that is purchased provides a child access to these water filtration systems for 2 years.
Retail Price $59.00
X
PRODUCT CATALOGUE
Women's Guatemala Earth Shirt
RETAIL $59.00
Read More >>
Every shirt sold provides a child access to clean water for 2 years
We have partnered with the organization Ecofiltro to help people in the country of Guatemala. Ecofiltro makes water filtration systems that are used to provide water to children in schools as well as educate the children and their families on the importance of clean water. Every Aloha for People shirt that is purchased provides a child access to these water filtration systems for 2 years.
X
Men's Guatemala Earth Shirt
Every shirt sold provides a child access to clean water for 2 years
We have partnered with the organization Ecofiltro to help people in the country of Guatemala. Ecofiltro makes water filtration systems that are used to provide water to children in schools as well as educate the children and their families on the importance of clean water. Every Aloha for People shirt that is purchased provides a child access to these water filtration systems for 2 years.
Retail Price $59.00
X
Men's Guatemala Earth Shirt
Every shirt sold provides a child access to clean water for 2 years
We have partnered with the organization Ecofiltro to help people in the country of Guatemala. Ecofiltro makes water filtration systems that are used to provide water to children in schools as well as educate the children and their families on the importance of clean water. Every Aloha for People shirt that is purchased provides a child access to these water filtration systems for 2 years.
Retail Price $59.00
X
PRODUCT CATALOGUE
Men's Guatemala Earth Shirt
RETAIL $59.00
Read More >>
Every shirt sold provides a child access to clean water for 2 years
We have partnered with the organization Ecofiltro to help people in the country of Guatemala. Ecofiltro makes water filtration systems that are used to provide water to children in schools as well as educate the children and their families on the importance of clean water. Every Aloha for People shirt that is purchased provides a child access to these water filtration systems for 2 years.
X
Men's Guatemala Earth Shirt
Every shirt sold provides a child access to clean water for 2 years
We have partnered with the organization Ecofiltro to help people in the country of Guatemala. Ecofiltro makes water filtration systems that are used to provide water to children in schools as well as educate the children and their families on the importance of clean water. Every Aloha for People shirt that is purchased provides a child access to these water filtration systems for 2 years.
Retail Price $59.00
X
Men's Guatemala Earth Shirt
Every shirt sold provides a child access to clean water for 2 years
We have partnered with the organization Ecofiltro to help people in the country of Guatemala. Ecofiltro makes water filtration systems that are used to provide water to children in schools as well as educate the children and their families on the importance of clean water. Every Aloha for People shirt that is purchased provides a child access to these water filtration systems for 2 years.
Retail Price $59.00
X
GET INVOLVED: Help eliminate the water crisis in Guatemala, by donating to Aloha for People's Kickstarter.
X
GET INVOLVED: Help eliminate the water crisis in Guatemala, by donating to Aloha for People's Kickstarter.
X
PRODUCT CATALOGUE
Men's Guatemala Earth Shirt
RETAIL $59.00
Read More >>
Every shirt sold provides a child access to clean water for 2 years
We have partnered with the organization Ecofiltro to help people in the country of Guatemala. Ecofiltro makes water filtration systems that are used to provide water to children in schools as well as educate the children and their families on the importance of clean water. Every Aloha for People shirt that is purchased provides a child access to these water filtration systems for 2 years.
GET INVOLVED: Help eliminate the water crisis in Guatemala, by donating to Aloha for People's Kickstarter.
Read More >>
X
Women's Guatemala Earth Shirt
Every shirt sold provides a child access to clean water for 2 years
We have partnered with the organization Ecofiltro to help people in the country of Guatemala. Ecofiltro makes water filtration systems that are used to provide water to children in schools as well as educate the children and their families on the importance of clean water. Every Aloha for People shirt that is purchased provides a child access to these water filtration systems for 2 years.
Retail Price $59.00
X
Women's Guatemala Earth Shirt
Every shirt sold provides a child access to clean water for 2 years
We have partnered with the organization Ecofiltro to help people in the country of Guatemala. Ecofiltro makes water filtration systems that are used to provide water to children in schools as well as educate the children and their families on the importance of clean water. Every Aloha for People shirt that is purchased provides a child access to these water filtration systems for 2 years.
Retail Price $59.00
X
GET INVOLVED: Help eliminate the water crisis in Guatemala, by donating to Aloha for People's Kickstarter.
X
GET INVOLVED: Help eliminate the water crisis in Guatemala, by donating to Aloha for People's Kickstarter.
X
PRODUCT CATALOGUE
Women's Guatemala Earth Shirt
RETAIL $59.00
Read More >>
Every shirt sold provides a child access to clean water for 2 years
We have partnered with the organization Ecofiltro to help people in the country of Guatemala. Ecofiltro makes water filtration systems that are used to provide water to children in schools as well as educate the children and their families on the importance of clean water. Every Aloha for People shirt that is purchased provides a child access to these water filtration systems for 2 years.
GET INVOLVED: Help eliminate the water crisis in Guatemala, by donating to Aloha for People's Kickstarter.
Read More >>