THEY was founded by three Manhattan-based friends who share a unanimous passion for minimalist design that captures both practical functionality and an inarguably sophisticated aesthetic.
Our founders draw from over 30 years of family expertise in the Japanese footwear industry to present high-quality craftsmanship with the greatest attention to material and compositional details.
Our goal is to present a new alternative in lifestyle footwear with original designs and a fresh outlook.
Our design is conceived to celebrate design itself, starting with a shoe as our blank canvas. Through it, we embrace a minimalist ethos while paying homage to the geometric precursors of German Bauhaus and modern Japanese graphics and architecture.
We wanted to create something that adequately expresses our appreciation to the beauty of simplicity — that is, a strong reduction of the visual language, yet one that’s expressive in its delicate combination of form, color, and space.