UNDERNEATH IT ALL

 

WE ARE HUMAN

 

Unapologetic, Hard Working, DGAF, Badass Women  

WHAT IS TOMBOYX?

TomboyX is an innovative underwear company that is disrupting the way underwear is made, worn and perceived. We are an e-commerce company and a brand that stands for inclusivity, positivity and making the world a better place.

LOVE AT FIRST WEAR GUARANTEE

ECO-FRIENDLY PROCESS

LIVING WAGE FACTORIES

FIT TESTED FOR EVERY BODY

WHAT’S THE STORY OF THE FOUNDERS AND HOW DID IT LEAD YOU TO TOMBOYX?

Naomi and I started the company because I wanted a cool button down shirt. We chose the name TomboyX because we thought it was cute. When we ran a kickstarter campaign to produce the shirts but the name of the company is what really caught on. We heard from women and girls around the world who were excited to be seen by an apparel company for the first time. We realized we had an instant brand and with that, an opportunity to take a stance

for things we believe in, to be a brand with substance. Then we started hearing from customers that we should make boxer briefs for women. We did some research and lo and behold, no one was making them so we decided to go for it. It’s the perfect choice to build a brand around. We offer ALL styles in XS to 4X sizing. We focus on fit and quality and feeling comfortable in your own skin.

WHAT IS THE SLOW FASHION MOVEMENT AND WHY IS IT AN IMPORTANT ELEMENT OF THE BRAND?

Slow fashion is about focusing on quality and ethical standards of production. We don’t believe in finding the cheapest materials and the cheapest labor just so the consumer can purchase subpar product that doesn’t last long and ends up in a landfill in a matter of months. We believe it’s important to be stewards of the land and paying a living wage to workers. We also believe in making a product that will hold up well, fits well and lasts a long time.

THE TOMBOYX BLOG IS COMPRISED OF EXCEPTIONALLY WELL CRAFTED ARTICLES. WHY WAS IT ESSENTIAL FOR YOU TO CREATE A BLOG? WHAT TYPES OF CONTENT DO YOU FEATURE? AND HOW HAS IT BENEFITED THE BRAND?

Thank you! We are continually working on ways to enhance our community and our connection with our customers. The blog is often a joint effort and a way to talk about our values and highlight people we consider heroes. We really appreciate a conversation with people and value feedback/input. To us it’s about responsibly and respectfully participating in the world.

ALONG WITH YOUR BLOG ARTICLES, TOMBOYX INVESTS IN THE CREATION OF QUALITY VISUAL CONTENT THAT’S UNIQUE. HOW DO YOU ENSURE THAT YOUR VISUAL CONTENT CONTINUALLY STANDS OUT FROM THE CROWDED ECOMMERCE MARKETPLACE?

We have a very talented Art Director who is both a photographer and graphic designer. She worked with our branding agency to establish our brands look and feel and oversees the emergence of what’s coming next. The swim launchpad was all done internally and wow, they really did an outstanding job.

THE VIDEO ON THE HOMEPAGE OF THE WEBSITE IS EXCEPTIONALLY POWERFUL. WHAT MADE YOU DECIDE TO CREATE THIS VIDEO?

This is the first of what we hope will be many videos highlighting real people who are just being unapologetic about who they are. 

 

There is so much divisiveness in the world, especially today, and so many people/brands trying to tell you how to be cool. We don’t want to be that. We think you’re cool just the way you are. We want to tell stories about that.

WHAT MESSAGE IS THE VIDEO INTENDED TO CONVEY?

Be who you are, all day every day, and the world will be a better place because of it.

TELL ME ABOUT RAIN DOVE?

Rain Dove is a doll!

WHAT IS THE #HUMANAGENDA?

There is so much divisiveness in this country and around the world. Based on who you love, who you worship, what your look like. But at the end of the day, we are all human.

ESSENTIALS SOFT BRA
Retail Price: $32
Available in a myriad of colors and patterns!
The bra you've been waiting for. Made out of the same quality materials as our underwear, you can finally be top-to-bottom TomboyX. This low-impact soft bra offers the comfort of a bralette without any lacy frills. Perfect for lounging or any time you don't want to feel restricted by a traditional bra. Look good and feel good.
X
PRODUCT CATALOGUE
ESSENTIALS SOFT BRA
RETAIL $32
Read More >>
Available in a myriad of colors and patterns!
The bra you've been waiting for. Made out of the same quality materials as our underwear, you can finally be top-to-bottom TomboyX. This low-impact soft bra offers the comfort of a bralette without any lacy frills. Perfect for lounging or any time you don't want to feel restricted by a traditional bra. Look good and feel good.
4.5" Trunks
Retail Price: $25
The trunks you've been coveting, built without the bulge. Smooth fitting, classically styled, these are made to hug any body, yours included. Wear on the daily or pair with a tank for the perfect jammies. (Past life: Feeling Frisky)
X
PRODUCT CATALOGUE
4.5" Trunks
RETAIL $25
Read More >>
The trunks you've been coveting, built without the bulge. Smooth fitting, classically styled, these are made to hug any body, yours included. Wear on the daily or pair with a tank for the perfect jammies. (Past life: Feeling Frisky)
"SILVER LINING" SOFT BRA
Retail Price: $20
Perfect for lounging or any time you don't want to feel restricted by a traditional bra. Will have more give than our original Essentials Soft Bras.
X
PRODUCT CATALOGUE
"SILVER LINING" SOFT BRA
RETAIL $20
Read More >>
Perfect for lounging or any time you don't want to feel restricted by a traditional bra. Will have more give than our original Essentials Soft Bras.
Connect with RAIN DOVE!
LONG JOHNS
Retail Price: $48
Your new loungewear essential. Made with the same soft fabric as our underwear, these long johns are made for you to rock outside as well as at home. Gusseted for freedom of movement and designed to hug your body. Designed with a mock fly and reinforced seams.
ESSENTIALS SOFT BRA - Rise Up
Retail Price: $35
It’s a new year, a new era, and it’s time to gear up. Same high quality fabric, same excellent fit, with added super power protection. Rise Up, don your under armor and take a stance for whatever you believe in.
X
PRODUCT CATALOGUE
Connect with RAIN DOVE!
LONG JOHNS
RETAIL $48
Read More >>
Your new loungewear essential. Made with the same soft fabric as our underwear, these long johns are made for you to rock outside as well as at home. Gusseted for freedom of movement and designed to hug your body. Designed with a mock fly and reinforced seams.
ESSENTIALS SOFT BRA - Rise Up
RETAIL $35
Read More >>
It’s a new year, a new era, and it’s time to gear up. Same high quality fabric, same excellent fit, with added super power protection. Rise Up, don your under armor and take a stance for whatever you believe in.
RISE UP TRUCKER CAP
Retail Price: $25
At TomboyX we want to make the world a better place while making it comfier too.
RISE UP
Action
1) To travel upward. 2) To rise into view, especially from below the horizon. 3) To increase in pitch or volume. 4) To surge from an inner source. 5) To stage a resistance or revolt; rebel. 6) To be your most authentic self 7) To create change. 8) To build community. 9) To watch out for each other. 10) To get sh*t done.
X
PRODUCT CATALOGUE
RISE UP TRUCKER CAP
RETAIL $25
Read More >>
At TomboyX we want to make the world a better place while making it comfier too.
RISE UP
Read More >>
Action
1) To travel upward. 2) To rise into view, especially from below the horizon. 3) To increase in pitch or volume. 4) To surge from an inner source. 5) To stage a resistance or revolt; rebel. 6) To be your most authentic self 7) To create change. 8) To build community. 9) To watch out for each other. 10) To get sh*t done.
WORK OF NON FICTION TEE
Retail Price: $30
We are all works of non-fiction, stories that are still being told, people in process. I am not normal and neither are you. We are all different, wildly different in ways seen and unseen. Wear this and don't apologize.
X
PRODUCT CATALOGUE
WORK OF NON FICTION TEE
RETAIL $30
Read More >>
We are all works of non-fiction, stories that are still being told, people in process. I am not normal and neither are you. We are all different, wildly different in ways seen and unseen. Wear this and don't apologize.