What's Your Why
Combining Fashion with Passion
Four Causes. One Year. You Choose.
“Every piece of jewelry from What’s Your Why features a symbolic “Y” in the piece to represent the company’s mission to empower and inspire women to find their passion, by way of fashion. Every year, four charities are selected based on customer feedback, so your “why” could be the next cause to receive donations from this uplifting, free-spirited brand.”
“‘Your “why” is something every woman has,” said Stevens. “it is the source of [your] motivation. The woman has a responsibility of holding the family together and we wanted to provide inspiration and value in their ‘why.’”
The girls who created the company want their jewelry to remind women of their why. If you gift one of their pieces this season, encourage your friend to be reminded of why she does her work every time she wears it. She’ll appreciate it every day!”
What's Your Why?
"When a woman wears one of the pieces, they are reminded of their why- why they purchased this product, and which cause they chose to support. However, it is a lot more than that- it is a reminder of their own personal why: Why they do what they do; who and what they are working for. In this way the team is able to accomplish their goal of empowering, inspiring, and connecting women everywhere through their stories of why they do what they do."
Why it is so Important to Carry Brands that Give Back
"In a poll Americans, the group found that about 30% consumers planned to increase their purchases from socially responsible companies in the coming year (compared to 29% last year) 2014"
"Two-thirds of people between the ages of 18 and 34 were at least somewhat more likely to want to work for a company that gave to charity than one did that not. That compares with 59% of those between 35 and 44 years old, and 47% of people between 45 and 64 years old 2016"
-Morning Consult for Fortune
8 Y Cuffs - Gold
8 Y Cuffs - Silver
SRP - $40.50
4 Y Cuffs - Gold
4 Y Cuffs - Silver
Empowering, Inspiring, Connecting Women Everywhere to Help Others, and Help Themselves