The Pirelli Design project combines exclusive collections of contemporary style clothing and footwear with the industrial engineering tradition of the Pirelli group to which it belongs. The history of “the Long P” Logo, which was already producing waterproof clothing and vulcanised boots in 1877, is just one of many components of the Pirelli Design brand. Pirelli Design creates a new canon of sporty elegance for the most up-to-date lifestyles where urban mobility, flexibility and multi-functionality are the buzzwords. The soles of the footwear, similar to tyre treads, are a visible triumph of the research into rubber, and in the clothing Pirelli technology has an influence which is discreet, almost invisible, but still clearly perceptible. This experimentation adds the contents of performance to the power of the image, providing added value which is more allied to design than to seasonal trends. This is the discriminating factor which can transform a single item into an exclusive piece, in line with the premium strategy that sets the world of Pirelli apart.