The world's finest emerging design talents in the heart of Marrakech


AH Concept Store is a unique concept store based in the heart of Marrakech Morocco which aims to promote, support and retail the finest emerging fashion, jewelry, accessories and interiors brands from the globe. The first of its kind in Morocco, our multi-label concept store focuses specifically on curating international emerging designers, which provides an opportunity for brands to showcase and retail their premium collections direct to consumers through a dedicated retail space. AH Concept Store also provides access to press, media, stylists, production houses, trade buyers and distributors who all flock to Marrakech for creative inspiration and to source the new trends and designs for the seasons ahead. The AH Concept Store throws regular events to showcase brands and present their new collections. Events range from private collection presentations to elite clients to trunk shows, sample sales and new season previews.

The cosy, sumptuous interior has heavy focus on texture, layers and minuet details that help add to the overall aesthetic and experience within the store. Teamed with muted tones incorporating accents of Moroccan prints and textures, teamed with a modern finish. Think “Urban Bohemian”, and that is the AH Concept Store in its entirety. A cool, calm, creative space that inspires, innovates and influences. 

  Some of our unique brands include...  

Collection No.1
The COL 01 pre-collection is a jewelry line inspired by the intimacy of each women – by their cautious and simple beauty. It is all about purity and the idea to free jewellery from the luxury need being made of expensive materials to become exclusive. For this minimalistic collection we rather used the most random materials such as metal, leather and industrial cord, transformed into special and outstanding designs made for confident and fashionable women.
GO GETTER – Burgundy Leather
Retail Price €610
Clean leather laptopbag This bag means business. It carries all business essentials safely, organised and in style. Handcrafted in Italy in soft leather it features a two-way zip at the top to easily take out your laptop or reach for documents. The internal compartments ensure efficient organization, and the front zipped pocket offers extra storage space. Carry it in style by the top handles or use the adjustable long strap to carry it cross-body. When traveling, free up your hands by easily slipping it over the suitcase handle.
WISE IN DISGUISE – Olive Full Leather + Calfhair Tablet Sleeve + Clutch
Retail Price €370,00
Day-to-night leather and calfhair tablet sleeve, clutch and bag in one This feminine tablet sleeve has enough room for a wallet, keys, and a tablet or notepad, making it the perfect day-to-night essential. Rock the boardroom during day whilst taking notes on your tablet, or add a splash of color at night to light up your little black dress when wearing it as a clutch. Handcrafted in Italy from soft leather and featuring a flat calfhair handle. Finished with a pale-gold trim, and equipped with the signature ROSE + NINE hardware. The inside is fully lined with ROSE + NINE branded lining, has an additional inner pocket, and comes with a protective leather flap underneath the zip to ensure your tablet is protected throughout the day.
Retail Price £520
beautiful long gown in lime and emerald green crepe, pleats running down, with thin shoulder straps. Features a belt made from hand made silk chiffon flowers.
Michaela headband peach
Retail Price £40
Delicate couture embellished headband. Features beads that have been hand stitched on leaves and butterflies, mixed with hand made satin ribbon flowers. Beautifully crafted in the studio in London.
Retail Price 146€
<B> MATERIAL:</B> Sterling silver, black rhodium plated, yellow gold plated, black zirconium
This necklace is part of the collection AnimalSoul. Entirely handcrafted.
<B> MATERIAL: </B> Sterling silver, yellow gold plated, black rhodium plated, black zirconium
This ring is part of the collection AnimalSoul. Entirely handcrafted. Limited edition.
Retail Price 146€
<B> MATERIAL:</B> Sterling silver, rose gold plated, black rhodium patine, black zirconium
<B> DESCRIPTION: </B> This necklace is part of the collection AnimalSoul. Entirely handcrafted. Limited edition.